GRIFON is a speculative luxury candle brand inspired by ancient symbolism, ritual, and modern restraint. The project combines refined identity, sculptural packaging, and cinematic art direction into a cohesive contemporary brand.

Client

GRIFON Candle Maison Spec

Expertise

Brand Essence
Branding
Spec

Strategy

Position GRIFON as a modern luxury object, using ancient symbolism, refined restraint, and editorial storytelling to create a distinctive candle brand.

Vision

To create a modern luxury brand where ancient symbolism, ritual, and timeless design are reinterpreted through a refined contemporary lens.

Result

A cohesive luxury identity that feels timeless yet contemporary, translating seamlessly across packaging, imagery, and brand storytelling.

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Case details

Client

GRIFON Candle Maison Spec

Expertise

Brand Essence
Branding
Spec

Strategy

Position GRIFON as a modern luxury object, using ancient symbolism, refined restraint, and editorial storytelling to create a distinctive candle brand.

Branding

To create a modern luxury brand where ancient symbolism, ritual, and timeless design are reinterpreted through a refined contemporary lens.

Result

A cohesive luxury identity that feels timeless yet contemporary, translating seamlessly across packaging, imagery, and brand storytelling.