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Who we are

We are a creative house that was born with smartphones but still resonates with doing things by hand shakes.

In a world of fast changing trends and perfect AI, we feel lost that the world is too perfect, therefore, we connect people with raw, unfiltered, unrestrained emotions that resonate and feel real.


Our creative house is filled with young, old fashioned, passionate individuals that strive to move the world forward with intention and purpose.

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Why we exist

We turn meaning into
momentum.
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Creative marketing today is optimized for speed, scale, and polished output. In chasing trends and algorithms, much of the work performs well but feels insincere. Brands communicate constantly, yet connection is diluted. We exist to bring creative work back to something more human, work rooted in presence, emotion, and genuine experience.

Our team

meet the gang
that makes it all happen.

For us, having people around you, supporting you and rooting for you, is what it’s all about. That’s why our team is so important to us, and we’re especially proud of ours.

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Jiwoo J Choi
CEO & Founder
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Andrei Yakauleu
Head of Design
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Jacob Kau
Head of Production
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Sky Deuel
Creative Producer
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Dylan Silarak
Head of Sales
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Kuba Dowd
Lead Videographer

Our mission

What we believe shapes what we create.

We believe the most powerful creative work comes from raw reality and honest emotion. In a modern landscape that is optimized for speed, scale, and polished output, much of today’s marketing performs but feels insincere.

Communication is constant, yet connection is diluted. Emotion is styled instead of felt. Culture is referenced instead of lived. As brands move faster and louder, work becomes fragmented across teams without shared context, resulting in surface-level cohesion but lost meaning underneath. What’s missing is work that feels real, work that’s rooted in imperfection, presence, and genuine human experience.

Our belief is simple: AI may commoditize production, but it will never commoditize culture.